Go Pokemon success investigated dozens of imitators, a Web-level sums mapping and augmented reality (AR) to use to create. But with Unileve...
Go Pokemon success investigated dozens of imitators, a Web-level sums mapping and augmented reality (AR) to use to create. But with Unilever Ventures, already seems to be a major investor, AR mobile game Snatch rather have go Pokémon that most candidates to contest a chance.
Free to download and play, Snatch is a treasure hunting game where players use actually increased style Google Maps technology to explore your surroundings to find the constant updating of the brand prices.
Once you use to pick up a package and AR find all this could include a holiday with a code that eat only is a £ 10 reduction, the idea is to stay six hours with him; Only then can you act. During this time, other players will be able, the package you tear a level of competitiveness to the game. Basically, the idea that, rather than take a real price Pikachu, is caught to get directly to the player with brands later able.
In more: Why is Pokémon Go a game - changer for the augmented reality and the seller
The application hit 560,000 downloads, while still in beta, with active daily in the range from 40,000 to 60,000 users. And has launched in beta recently Snatch believes he quickly reach 250,000 daily active users in the UK.
Marketing Manager UK Kate Taylor begins Tett was once spent on the side of the agency, the best part of 10 years in AMVBBDO to have. She admits that his decision by his colleagues initially deemed to leave "mental". But she has a great future familiar Snatch.
"In February Snatch had four employees but is now 40 and has two different offices," she said the Marketing Week. "The demand great application and has more than a decade in an industry spent to force consumers to interact with brands, I know it's the opposite because users log in, because they want to actively interact with the markings".
Working with markers
The application started hot with smaller, like Marmite custom, but was built for the holidays, with prices at a time, including putting a down payment on a house price. Taylor Tett says the game also generate participation in certain places and is a great way for brands with consumers to make a "great local connection".
Snatch Eat recently worked with to try to reduce the problem of fewer people, takeaways are appointed on Monday night or Tuesday. After the addition of packages in the game world, which can be exchanged for a premium of £ 10, which could be used during the two days, says Taylor eat Tett, the repayment rate is only 90%.
"The next goal is to globalize. The second phase of a release in the US will be early next year, and when that happens, I think we can reach one million daily active users very quickly, "she said. "We want to create more computer games and enter the chat in the game, so there is more of a social and societal element Snatch. "
Snatch Tett Taylor finally believes will succeed because there is an environment marks where users are engaged and ready to brand interactions. "If you choose a single marker to create an AR experience much money is spent on something that will in a few months is likely to collapse," he explains, adding that Snatch soon the prices develop more relevant in a world appear respective user.
Thunder steal VR
At the beginning of the virtual reality was far a mainstream - Technology tipped to be in 2017. However, after disappointing sales of devices such as Oculus Rift and Sony Playstation VR, which is not really happening.
According to Taylor Tett, augmented reality has simply stolen the thunder of the technology. He says VR will take off as soon as it reaches the appropriate native support for smartphones giants such as Samsung, Google and Apple, "AR, VR has stolen buzz because it is easier for someone to understand the non-technical instinctively how to use. AR kit that comes from Apple will be more conventional AR ".
And where it is in use by which his Snatch in five years, she says confidently: "I think in five years Snatch is a legitimate advertising channel that competes with Facebook and faster for advertising dollars. We do not call the ads on our platform as they have of them, and that is something that is a key differentiator. "
But also established with Pokémon Go, a global franchise, now struggling to keep the early buzz and a high degree of participation, you think it will be much harder for Snatch Taylor Tett made.
